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OHEMIA GRAND OPENING


by Andy Cheung

OHEMIA GRAND OPENING MULTI-BRAND BOUTIQUE AND CREATIVE STUDIO ON HOLLYWOOD ROAD
Ohemia celebrates its Grand Opening on Friday 3rd August 2018

CENTRAL, Hong Kong, July 20, 2018 Ohemia is the newest multi-brand bohemian fashion and lifestyle destination to open on Hollywood Road in the heart of Soho, Central and is set to modernise the boutique shopping experience and inspire customers with engaging studio workshops.

The official Grand Opening on Friday 3rd August will be celebrated with live music, models and island-inspired treats. Guests can try their luck to win prizes, special discounts and cash vouchers up to $800 to spend in store.

The inviting 1,200 sqft space set over two floors offers an eclectic mix of women’s wear, resort wear, active wear, jewellery, intimates, accessories, stationery and home décor on the ground floor and a private lounge and creative studio on the upper floor. The lush green potted plants add a pop of colour to the white-washed interiors and the Moroccan-inspired storefront entrance is made of over 30 intricately patterned waterjet-cut panels designed exclusively for Ohemia.

The store is co-owned by two young designers, Vivien So and Christina Wan who also founded e-commerce activewear label Rising Lotus and jewellery label Kookii B respectively. Their brands debut at Ohemia as their first permanent physical store showcasing alongside a carefully-curated selection of exclusive and emerging international labels offering a range of dresses, separates, shoes, accessories and basic tees in relaxed silhouettes and earthy tonescomplimenting the designers’ collections beautifully and embodying the modern bohemian Ohemia spirit.

The two designers met through working together at the successful ‘Love Story’ Valentine’spop up earlier this year and have been inseparable since. Jokingly, they say that the best love story to blossom was that of their own. Despite their different upbringings; Vivien studied in

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LA and Christina grew up in the UK - the pair bonded over their mutual love for the cool, tranquil island life of Bali. Upon realising their visions and work ethics aligned, they knew that opening a store together would be an easy decision and one that would help to elevate their individual brands to grow side by side.

“It’s always a constant uphill struggle for entrepreneurs to build a brand from scratch alone and owning a store was just a far-fetched dream but what a blessing it has been to share the journey with a business partner who is so like-minded, shares my values and committed tochallenging today’s ever-changing retail landscape. We’re not a well-funded startup, but thankfully we have an amazing community supporting us - we’ve had to call in a lot offavours!” says Christina.

OMNI-CHANNEL CAPABILITIES, PRIVATE LOUNGE, CLICK AND COLLECT

Creating a dynamic shopping experience with omni-channel capabilities, Ohemia will allowcustomers to browse online product information and get inspired through the brand’s socialmedia platforms whilst shopping in-store on the wall-mounted iPad displays. Customers will also be able to order online and pick up in-store. The private lounge and studio will host regular events such as social gatherings, DIY workshops, swap parties and wellness classes offering unique, fun and interactive learning experiences for the Ohemia community.

CUSTOM ENGRAVING, EXPERT ADVISE AND JEWELS CONCIERGE SERVICE

Finally, customers can enjoy shopping Kookii B’s minimal everyday jewellery at a physical store after four years of successful pop-ups in Hong Kong. Each piece is handcrafted from semi-precious and precious materials in limited quantities which are affordable and does not compromise on quality. On-the-spot custom engraving, personalised gifting options, and the polish and repair Jewels Concierge Service are just a few of the features customers can expect in the new store. One customer says, “I’m so pleased to find [Kookii B] here, I wear my earrings every day and even with my sensitive skin, it doesn’t irritate me and it’s so affordable. The simple styles and beautiful packaging is perfect for gifts too.

EXCLUSIVE PRINTS, BODY SCULPTING FIT AND FUNCTIONAL ACTIVEWEAR

Rising Lotus’ stylish, functional and comfortable activewear feature hand drawn ethnic prints, functional fabrics of the best quality and impeccable fit. The brand was founded less than 2 years ago, but has already developed a cult following amongst the elite fitness circle in Hong Kong through social media. Customers can get professional tips on fit and styling from our in-house brand ambassador and even the designer herself. One customer says, “I am so happy to hear that Rising Lotus has a physical location now. It is so nice to get to try on the items I see on Instagram. The fabrics are soft and smooth and the prints are super flattering on body.

Another customers’ experience of the store; “There’s so much to see, I love the décor and the style here. It’s refreshing to see a store selling clothes that I would wear every day in contrast to other stores in the area selling designer dresses and high end items.

Ohemia’s conscious living practices aim to inspire customers to lead a more sustainable lifestyle. Packaging is kept to a minimum and a selection of sustainable lifestyle products is

available for sale including 4Ocean bracelets made from recycled materials, with each sale pledging to remove one pound of rubbish from the ocean.

Cascading ocean waves and untouched hidden coves carve the essence of Ohemia, an island for the dreamers. The Ohemia girl is young at heart, smart, creative, free-spirited and fun- loving in all aspects of her being. Her style embodies the spirit of a dreamer, wanderer and traveller; coveting modern bohemian aesthetics through work and play. Our mission is to empower and inspire women to embrace their feminine, natural and unconventional style and let the colour and positivity radiate from within.

To learn more about Ohemia, please visit the store or follow @shop.ohemia and #ohemiaisland

Grand Opening: Time:

Venue: Details:

Sponsors: Register:

OHEMIA

Friday 3 August 2018
4-6pm
Press and media,
5pm
Ribbon Cutting Ceremony
6-9pm Open to Public
Ohemia, G/F 75A Hollywood Road, Central, Hong Kong.
Up to 25% discount, special prizes and up to $800 cash vouchers to win instore.
Oatly, Swedish oat drink, Airplay, blow bar.
https://www.eventbrite.com/e/ohemia-grand-opening-party-6pm- 9pm-friday-3rd-august-2018-tickets-48268075112

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G/F 75A Hollywood Road,
Central,
Hong Kong
Store Hours: Mon-Sat: 11am to 8pm (Fri Late Night: 11am 9pm), Sun & PH: 11am 7pm

About Rising Lotus:

At Rising Lotus, we aspire to create comfortable, functional, and stylish clothing for active women from around the world. We believe that, in order to look good, you have to feel good! We take this mantra through every aspect of our clothing designed specifically for active and fashion-forward individuals. We find every individual's uniqueness to be their strength, and denounce the norms of the fashion and beauty industry telling you that there is something wrong with you. Like the Lotus Flower, we bloom out of the darkness and radiate into the world. Rising Lotus is the ideal brand for those who don't sacrifice fashion for lifestyle.

About Kookii B:

A boutique jewellery brand that encapsulates the feminine, effortless-chic and Bohemian luxe style of island living. The line of minimalist jewels is inspired by wanderlust and love stories - everyday pieces in gold-filled and solid gold feature simple silhouettes, dainty charms and meaningful gemstones which evoke the brand's message - to love, inspire & explore.

If you would like more information about Ohemia, please call Christina at +852 9512 3315 or email hello.ohemia@gmail.com




Andy Cheung
Andy Cheung

Author




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